Saint Laurent SS13 Campaign














The following facts are true :

1) I am obsessed with black and white photography, especially when its mean, moody and steamy;

2) I am obsessed with androgynous dressing;

3) I am obsessed with monochrome androgynous dressing;

4) I am obsessed with French fashion houses.

So, bearing all this in mind, it makes absolute sense that I have been obsessing, drooling, sitting in a constant state of wide-eyed admiration at Hedi Slimane’s latest campaign for his Spring/Summer 2013 collection. In the same way that Uncle Karl shoots his own campaigns for Chanel (who, by the way, infamously lost six stone over a year specifically so that he could fit into suits designed by Hedi Slimane’s for Dior Homme), Hedi Slimane embodies a certain natural aptitude behind the lens and also shoots his own campaigns for the house of Saint Laurent (go visit his Diary blog for a visual insight into his stream of consciousness), which he took over as Creative Director in March 2012 after the departure of Stefano Pilati, who has since joined Ermenegildo Zegna. Hedi (prounced -edi, not heddy) announced that the house of Yves Saint Laurent, which it has been known as for over thirty years, was reverting to its name of Saint Laurent Paris which it was formally known as during the 1960’s (to read more about the controversial name change, click here for an interesting piece written by the Business of Fashion). Personally, I prefer Saint Laurent Paris, but that’s because I don’t have as much of an emotional attachment to the brand as I do now. If Chanel were to change its name, that would be a whole different story, because as you know, I am pretty much in a civil partnership with the house of Chanel and that would almost certainly end in divorce, with myself fighting for everything.

Let’s move on. Edie Campbell is the face of Saint Laurent Paris’ latest campaign. The teaser campaign published just four days after Hedi Slimane’s debut show at Paris Fashion Week in October of last year featured Anja Rubik and the December campaign featured Julia Nobis. All images are equally beautiful. They’re dark, mysterious, a glimpse of an eye through a mass of hair, slick androgynous garcon-chic styling, showing enough of the ready-to-wear collection to keep the curiosity burning.

Conclusion? Hedi Slimane’s reign at Saint Laurent Paris so far has been triumphant, and its the only the beginning….I feel like I may actually lose sleep in the run up to his A/W 13 collection soon to be presented during Paris Fashion Week. I’m not sure I will be able to contain myself.

(Images featured are from Fashion Gone Rogue)



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