A Great Debate
Is a house worth £500,000? Is a pair of shoes worth £450? Is a bag worth £2000? Is a car worth £100,000? Big questions with no small answer and questions we are constantly faced with. Is the answer a straightforward no? Sometimes I think so, but it does go a little deeper than that. Its more about value for money. A car is a very clever piece of engineering, where highly trained people work together to build it logically and with care. A house can become a home and be passed on through generations creating unforgettable memories. A pair of shoes and a luxury leather bag are carefully crafted by hand by crafts men and women to create a highly desirable product to be worn and adored by the wearer and admirers. If something is within your reach, then these are questions you would ask yourself. And then, it can go deeper. A car, worth £100,000 is not a Vauxhall, its a limited edition Porsche. The house, is not in a barren poverty-stricken suburb, its by the ocean, with its own beach. The shoes are not New Look, they’re Louboutin. The bag is not Marks and Spencer, its Chanel. Are these names and locations what we’re paying for, the aspirations portrayed to us through advertising that we’re persuaded by? There is only one answer here. Yes. Most definitely. If you’re clever enough not to fall for advertising and branding, which I doubt there are many, then you won’t ever fall into this category of being ‘a marketing mans dream’ (like my dad always called me) Is a bag a practical item or is it a status symbol? Is a house a gesture of wealth or is it a big home to fill with family? My conclusion is that anything we desire is for our own subjective choices. Whether I think buying a Porsche for £100,000 is obscene is really beside the point – I don’t know how much the owner has dreamt of this car, how they’ve analysed every single model of Porsche ever to have been produced, knowing it inside out, how their bedroom walls were plastered with Porsche pictures ripped out of magazines. Building up this dream and ideal over 10 years eventually ends up in a lucky purchase, sending everyone else in a spin as to how much they’ve ‘invested’ in this piece of metal. On the flip side, someone may have had eight siblings and living space was not a luxury, so they make the choice to live in a house with five bedrooms and no children. Its emotional, its personal, its subjective. A dream can become a reality and only you can make it happen and only you can justify to yourself the reason a material ‘thing’ can mean so much to you.